We turn the BBC’s biggest marketing priorities into highly crafted audio campaigns, tailored to the individual stations across the BBC Radio portfolio – and beyond.
From trails and audio branding to music commissions and downloads, our creatives are experts in audio – curating the process from first ideas to final edit.
The TV trail featured an extravagant music video. Our audio equivalent consisted of bragging, bombastic vocals across a rap-based library track. Lord Sugar soon puts a stop to the singers’ parody: “Get some proper music on!”
Everybody was talking about Dr Foster during season one. We wanted to capitalise on the chance that everyone would be talking about it again, midway through season two. By spelling out “everybody’s talking about it”, we encouraged viewers to catch up… or miss out.
Strictly Come Dancing
Everyone knows the Strictly theme tune – just the first few notes are enough to conjure up images of ball-gowns and sequins. We wanted to excite people about the return of the nation’s favourite programme, just by singing / humming / playing the theme tune. No words needed: Strictly is back!