Award Nominations reach far and wide

Testament to the standard of work our creative has been nominated for no less than 26 awards recently – from Best Film Best for The Supporting Act,  through to Best TV/Cinema campaign for Children In Need. Here’s a full list of the current nominations.

Social Video – BBC Make Me

British Arrows
Entertainment Promotion – Supporting Act
Entertainment Promotion – Cbeebies – Difference
Interactive Video Advertising – Make Me

British Arrows Craft
Achievement in Production – Supporting Act, Ken Rodrigues
Production Design – Supporting Act
Animation 3D – Supporting Act
Director –  Supporting Act
Casting – CBeebies – Difference

Creative Circle
Best Film – Supporting Act
Digital Craft- Supporting Act

Online Film/Video/Ad: Stick!
Online Ad/Campaign: Stick!
Online Ad/Campaign: FA Cup, Forget Dodgy Streams
TV/Cinema Campaign: Children In Need
TV/Cinema Commercial Produced for £20k or less: CBeebies, UberMind
TV/Cinema Commercial under 21 seconds: Children In Need, Have You Got Yours Yet
TV/Cinema Commercial over 21 seconds: Children In Need, Everyone’s Got One
TV/Cinema Commercial over 21 seconds: CBBC, Own It
Radio Campaign: Children In Need, Do Your Thing
Radio Commercial: BBC Three, Sorry, Not Sorry
Copywriting: FA Cup, Winner Stays On
Copywriting: BBC Sport, Prepare To Be Moved
Illustration/Animation: CBeebies, UberMind
Illustration/Animation: CBeebies, Christmas
Integrated Campaign: Children In Need, Do Your Thing
Low Budget: FA Cup, Forget Dodgy Streams


BBC Three Presents: Perfect Day 2018

Friday 9th March: Today, BBC Three launches Perfect Day, a new short film that opens minds to the many individual perfect days that BBC Three celebrates.

BBC Three celebrates life, with no filter and experiments with new and unique ways of telling stories. This short film is a reflection of a variety of different, individual perfect days from a mix of people who have featured in stories, documentaries and comedies across BBC Three delivering the lines of Lou Reed’s iconic song.

From Rochelle who has vitiligo whose Perfect Day is being herself without having to put make-up on, to Chris who lost his legs whilst serving in the army, whose Perfect Day is to feel free in the water, via Kerry and Kurtan from hit comedy, This Country, where being with each other is their idea of a Perfect Day to Annie who has severe facial scarring as a result of a fire when she was a baby and has just had her own baby; her perfect Day is being a Mum.

Damian Kavanagh, Controller, BBC Three, says: “In the two years since moving online, BBC Three continues to push boundaries. We present real characters and stories that reflect the different faces of youth culture in an authentic way and this film offers an unfiltered view of life and individuals that BBC Three celebrates. Due to our multiplatform approach, whether it is comedy or current affairs, no matter the genre, no one else can tell the stories we do, like we do.” 

BBC Three moved online 2 years ago and in that time has achieved critical success with shows such as Fleabag, People Just Do Nothing, Thirteen, Murdered By My Father and Life and Death Row, plus many more, whilst it’s shortform commissioning has seen online series such as Amazing Humans rack up hundreds of millions of views globally. The channel recently announced that it is expanding its commissioning remit with an additional £10million investment to launch a new editorial pillar.

The channel acts as a pathfinder for the wider BBC and the home for new, authentic voices, uncompromising stories, alternative opinions and original perspectives. With documentaries through to comedy programming, a tailored approach to content on owned social platforms and supplementary editorial via its website, BBC Three provides a platform for young people from every walk of life to speak to the wider world.

The original version was much loved and this is a fresh take for a new generation made by BBC Creative, the BBC’s in-house creative agency, and directed by Dylan Southern & Will Lovelace, collectively known as 32 (Pulse Films).  The music for the new version of the track has been created by up-and coming producer Courage.

Aidan McClure, Executive Creative Director, BBC Creative: “BBC Three is a unique platform that gives young people a voice.  So working with them to recreate Perfect Day in a way that is authentic has been a mind and eye-opening experience.”

Developing Creative Initiative partners with D&AD New Blood Shift

BBC Creative has been working with D&AD’s  New blood shift programme over the past year. This inspired training programme recognises that talent isn’t about where you’ve been, who you know or having a university degree, it’s about working with raw creative ability.
They invite applicants from a wide diverse community with no formal training to complete a brief. Then select the most stand out talent and work with top ad agencies and supporters such as Mother, Nike, Wieden + Kennedy and us to help develop their raw creative skills.
Over the next year we are giving some of the graduates of the programme opportunities to gain experience and skills through our Developing Creative initiative, which also aims to find and grow great talent that better represents our diverse community.
Our first placement Lisa Williams started with us in February, and has already made headlines! We are excited to welcome others throughout the year.


BBC Reith Typeface Poster Campaign

London graphic design studio Spin has worked with BBC Creative to design an animated and printed poster campaign, and a website for the BBC’s typeface, BBC Reith. Aimed at promoting the typeface and its inherent values among BBC staff, the campaign celebrates Reith’s different qualities and variety of styles in a collection of impactful moving posters.

Original article here from It’s Nice That

BBC One celebrates spending Christmas together in its 2017 short film

BBC One is today (Saturday 2 December) launching it’s Christmas 2017 short film ‘The Supporting Act ’ that will run throughout the Christmas period on the channel.

The animated short film illustrates the joy of a shared moment and will run in key junctions between programmes over the next two weeks.

This Christmas BBC One will remain the home of the biggest programmes that families and friends can enjoy together including the regeneration of Doctor Who, the return of Call the Midwife, a Big Christmas Thank You with Mary Berry, Mel and Sue, and great new drama with The Miniaturist, McMafia, and Little Women.

The Supporting Act builds on the idea of ‘oneness’ that the channel has been focussing on throughout 2017. Since the start of the year BBC One has showcased idents created by photographer Martin Parr highlighting the interests and passions that bring people together.

The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’.

Charlotte Moore, BBC Director of Content said: “Christmas is a time when people come together to enjoy shared experiences, and special moments. We wanted to reflect that in our Christmas campaign this year and we hope this film will touch hearts and make you smile over the festive period.”

The film will be accompanied by four idents and a range of digital assets that will continue the theme at other times during the day.

Kerry Moss, Portfolio Head of Marketing, BBC One said: “BBC One brings millions of people together each week around shared moments of entertainment. Building on the message at the heart of the channel’s ‘oneness’ idents, the Christmas film illustrates the joy that can be sparked through a shared moment. Through its depiction of a busy dad and dance-loving daughter, the film draws on the insight that the pressures of life can often get in the way of the things that really matter, particularly at Christmas.”

The film has been created for BBC One by BBC Creative, the BBC’s in-house creative agency, working with award-winning director Elliot Dear at Blinkink. Creatives were Arvid Harnqvist and Amar Marwaha working in to Executive Creative Directors Aidan McClure and Laurent Simon. It was produced by Ken Rodrigues.

Justin Bairamian, Director, BBC Creative said:

“We’re delighted to have formed a world class team from across the industry to create this film. It’s BBC Creative’s first BBC One Christmas campaign, so we very much hope it lands well with audiences.”

The soundtrack for the campaign has been provided by Clean Bandit featuring Zara Larsson with Symphony, and it was specially re-arranged by the award-winning producer Steve Mac.

The creation of the film has also broken new ground in the animation techniques it has used. The characters were animated using the traditional British stop-motion technique but the facial expressions were created and mapped on the puppets using CGI. This approach gave the film the human touch and imperfections of stop motion but the emotional richness of CGI.

Working on the production with BBC Creative and Blinkink were puppet makers MacKinnon & Saunders (Wes Anderson’s Fantastic Mr Fox and Tim Burton’s Corpse Bride and Frankenweenie), set builders Clockwork Frog (The Pirates: An Adventure with Scientists – Aardman/Sony), Lead Animator Dan Gill (Wes Anderson’s Isle of Dogs and Charlie Kaufman’s Anomalisa), Director of Photography Toby Howell (Fantastic Mr Fox) and the lead CGI artist was Rune Spaans (Trollhunters)

Elliot Dear from Blinkink said: “The story is about an emotional connection between a girl and her dad. We wanted to make a film that had the charming, handmade qualities of stop-motion animation, the tiny imperfections that let you know it’s been done for real. The aim was to combine this with CG animation – which we used for the faces – in order to capture the tiny nuances of human facial expressions, enabling the characters to be very emotive without the use of dialogue.”

The film is available from today on BBC iPlayer and social media and will be televised tonight for the first time after Strictly Come Dancing on BBC One.

All media outlets can embed the film using the Youtube link below, however no advertising is to appear around the film, or in pre-roll and the film must be clearly credited ‘BBC One Christmas film 2017’

Notes to Editors


BBC Creative

Executive Creative Director – Aidan McClure

Executive Creative Director – Laurent Simon

Creative – Amar Marwaha

Creative – Arvid Harnqvist

Agency Producer – Ken Rodrigues

Agency Project Manager – Astrid Reiner

Agency Production Manager – Jenny Broad

BBC One Marketing

Portfolio Head of Marketing – Kerry Moss

Marketing Manager – Harriet Gunning

Marketing Executive – Claire Grainger


Director – Elliot Dear

Executive Producer  – Bart Yates

Senior Producer  – Benjamin Lole

Production Manager – Alex Holberton


BBC Make Me Wins at Campaign Big Awards

BBC make Me was the first trial of a content ‘mood matcher’ made by us for the BBC, which highlights the range of programmes available to a younger audience. The judges at Campaign Big clearly thought it did its job as they awarded it a winner within is category. The interactive service is based on research that shows that 16 – 24 year olds are increasingly turning to content to help escape every day pressures and to manage their moods.  It currently hosts almost 150 funny, shocking, thought-provoking and heart-warming clips from BBC’s world class drama, comedy, news and sports programmes.

See the campaign case study and give it a go yourself: BBC Make Me