Award win for BBC Four Music idents

The BBC Four’s Friday Night Music Idents wins Silver at The Clios for sound design.


Directors/Creatives – Vikki Stephenson & James Fairfield
Creative Head – Susan Ayton
Editor – Thomas Ioannou
Sound Design – Mark Hellaby @ 750mph
DOP – Tim Sidell c/o Whizzo
BBC Four Marketing – Himesh Dusara & Claire Grainger

View Project Here

BBC Creative collaborate with Parris Goebel to launch CBBC’s new campaign ‘Find Your Tribe’

BBC Creative, the BBC’s in house creative team, will be launching a new campaign for CBBC called “Find Your Tribe” which will showcase CBBC’s content and demonstrate that it has something for every child – no matter what they’re into.

The trail, which will first be seen this Saturday the 19th August on the CBBC channel, was choreographed by award winning dancer, artist and director Parris Goebel who is most famous for working with Rhianna, Nicki Minaj, Ariana Grande and Justin Bieber. Parris rehearsed with 40 children for three days before the shoot itself, which lasted two days at a dance studio in Fulham, London.

Mina Patel,  Creative Head said: “The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so we created a campaign called Find Your Tribe to show the variety of content that CBBC has.

“Five tribes were created for the 60” trail, which was made in the style of a music video. The Darers: who aren’t afraid to try anything and are the sporty, cool kids you’d recognise at school. The Giggleators: they are the jokers, always laughing and playing practical jokes. The Imagineers: the kids that love to perform, whether it be acting on stage or singing to their friends. The Quizzicals: the ever curious who are always asking questions and finally, the Trenders: these kids are the first to know what’s going on and the first to know about the latest cool thing.”

Jules Middleton, Creative, said: “Parris choreographed Justin Bieber’s “Sorry” music video which has over 2.5 billion hits and is the third most watched video on YouTube, so it was a real treat that she wanted to collaborate with us on her first directorial debut.”

The trail will be played across BBC TV, in UK Cinema’s and online.

The music is Dibby Dibby Sound by DJ Fresh Vs Jay Jay feat Ms Dynamite.


Creatives: Sarah Fox and Jules Middleton
ECD: Aidan McClure
Creative Head: Mina Patel
Producer: Anne-Marie Small
Creative Producer, Photography: Chris Hill
Head of Marketing – Jamie Dodds
Marketing Manager – Helen Alder
Marketing Executive – Laura Sullivan


BBC Sport to unveil new look for start of Premier League season

BBC Sport is to reveal a new brand identity for the start of the football season, with the roll-out of a new logo and graphics.

The new design will debut as the BBC’s football programming returns for the Premier League season.

In order to create a more uniform approach across TV and digital platforms, the changes see the familiar BBC Sport yellow updated alongside a new font which has been developed for the entire BBC portfolio.

From Thursday 3rd August, visitors to the BBC Sport website will be met with the new design. The first TV programme with the new look will be Football Focus, on Saturday 12th at 1200 on BBC One, followed by Final Score and Match of the Day later in the evening.

The rebrand will then be rolled out across all BBC Sport output, including TV coverage of the athletics from 19th August, PDC darts from 16th September and cycling from 17th September.

This is the first update of BBC Sport brand guidelines in seven years and the work was commissioned to reflect the significant changes in audiences’ consumption of BBC Sport content across TV and digital platforms.

BBC Sport is also the first of all BBC brands to adopt the new ‘Reith’ font, developed by typeface designer Dalton Maag. This font will be used on all BBC brands, introduced over the coming year, with BBC Sport being the first to implement it.

A joint commission from BBC Marketing, UX and TV Graphics teams, the project involved BBC Creative – the BBC’s in-house agency – and design agency Studio Output. It includes a brand new logo, font, colour palette and a modular system which enables us to deliver text in a more consistent and elegant way across all platforms.  The new logo animation with its shadow line device underpin the whole brand, acting as a catalyst for the delivery of data and information. BBC Creative has also delivered a suite of 3D motion backgrounds, which will be a key feature of the new identity.

James Parry, Head of Marketing at BBC Sport, said: “Our last sport rebrand was very much TV-specific but that no longer reflects the way our audiences operate. We want audiences to be able to identify BBC Sport content in the sea of information that’s out there, whether online, on TV or on social media. Importantly, this design provides a consistent visual image for audiences.”



Head of Marketing, BBC Sport – James Parry
Design Director, BBC Sport – John Murphy
Creative Director, UX&D – Sport/ Live – Andrew Nott
Vizrt Designer – Andrew Bowker
Vizrt Designer – Will Butcher
Graphics Co-ordinator, BBC Sport – Sangeeta Chana
Live graphics supplier –


Executive Creative Director – Laurent Simon
Creative Head, Design – Jane Wyatt-Brooks
Producers – Sue Dhaliwal & Louise Braham
Motion Design 2D – Nino Vrana & Marc Hardman
Motion Design 3D – Paul Kavanagh Studio [Paul Kavanagh & Peakash Patel]


Executive Creative Director – Rob Coke
Design Director – Stewart McMillan
Motion Designer – Ryan Locke


BBC Proms looks to attract younger audiences with brand refresh

BBC Creative has designed a new identity for the 2017 edition of the music festival, including whimsical, animated TV titles that bring the Royal Albert Hall to life.

BBC Proms has revealed a new visual identity to mark the 90th anniversary of the BBC running and broadcasting the annual classical music festival.

The broadcaster’s in-house design team BBC Creative has worked on the new branding, which includes animated TV titles created in collaboration with London-based studio Ink & Giants.

BBC Creative was briefed to highlight the “power of the Proms experience” and appeal to “new and younger audiences” who are culturally curious, says BBC Radio 3 head of marketing, Felicity Bardell.

“Our core idea was to embrace the fact that music has a transformative power,” adds BBC Creative executive creative director Laurent Simon. “It can profoundly affect the listener’s mood and their perspective on the world around them.”

Animated TV titles

The TV titles see the interiors of the Royal Albert Hall – one of the eight-week music festival’s key venues – brought to life through animation.

During the sequence, the fibreglass mushroom-shaped acoustic diffusers that hang from the ceiling of the venue are transformed into floating jellyfish and the red velvet auditorium chairs perform a rippling Mexican wave, while one of the upper tier boxes is turned into a flying ship that soars around the concert venue.

The title music is a score of Masquerade, originally written by Anna Clyne for the 2013 BBC Proms and re-recorded by the Philharmonic for 2017’s edition.

The new identity has now rolled out across all touchpoints, including radio, TV, digital and print.

Original Article: Design Week

BBC Three to live blog 2015 deadly gun crime weekend in channel’s first Twitter takeover

BBC Three has handed the reins of its Twitter account to in-house agency BBC Creative, which will follow six stories from the channel’s new documentary, One Deadly Weekend in America, on the platform.

The feature length film will premier on BBC iPlayer tomorrow (9 July). The Twitter takeover began at 9.45am today and will continue for 36 hours until 10pm on Sunday.

Twitter activity will echo the stories and themes of the documentary, following individuals and police reports to play out the events that occurred in the US over two days in July 2015 when 87 people were killed and 187 injured as a result of gun crime.

BBC Creative will use clips, recordings and news reports to bring the events of the weekend to life while communicating the effect the tragedies had on victims, their families, perpetrators and communities affected by gun crime. Audiences will be able to follow the campaign via the hashtag #deadlyweekend2015.

Adam Thompson, creative head at BBC Creative, explained the sensitive nature of the subject matter skewed his team away from editorialising events, and kept them close to the source material.

He said: “By turning BBC Three’s Twitter feed into a real time timeline of the weekend’s events, we were able to allow audiences to immerse themselves in the stories from the film as they unfolded across the weekend.

“Twitter’s platform and its Moments product was a tonally perfect delivery channel and allowed the audience to engage with the content in a whole new way.”

Original Article: The Drum

Jamie Starbuck joins as new Head of Youth

Jamie Starbuck joins the BBC’s in-house creative team from Grey London, where he has been Senior Creative since 2013.

In his role as Creative Head of Youth Jamie will responsible for delivering campaigns for the BBC’s brands which focus on younger audiences such as BBC Three, BBC iPlayer, Radio 1, Radio 1Xtra, Asian Network as well as pan-BBC campaigns for youth audiences.

After graduating from Watford College in 2004, Jamie started his advertising career at Beattie McGuiness Bungay. During a five year period, he worked with clients such as Carling, Ikea and Thomson holidays.

Jamie then went on to work at Saint and Rainey Kelly, before joining Grey London. During his time at Grey, he made award winning work such as The Sunday Times ‘Fashion Royalty’ campaign, Tate Britain ‘500 years of stories’ which he won Design Gold for at the Cannes Lions Festival and HSBC’s global TV and in-flight media ad ‘Lift’.

Talking about his new role, Jamie said: “I’m excited and privileged to have the chance to work for the BBC. It’s a national institution which really matters to people. Part of my task as Creative Head of Youth will be to make sure that connection is retained for the next generation of BBC audiences.”

Justin Bairamian, Director, BBC Creative said: “There is always a challenge to engage younger audiences at the BBC and as the BBC’s in-house creative agency, we’re constantly coming up with ideas which aim to do exactly that. With Jamie in place to carry out this essential new role, we’re confident we can get closer to achieving the ambition of reinventing the BBC for a new generation. We look forward to welcoming him to the BBC Creative team”

Jamie joined on Monday 3rd July 2017