News

BBC One celebrates spending Christmas together in its 2017 short film

BBC One is today (Saturday 2 December) launching it’s Christmas 2017 short film ‘The Supporting Act ’ that will run throughout the Christmas period on the channel.

The animated short film illustrates the joy of a shared moment and will run in key junctions between programmes over the next two weeks.

This Christmas BBC One will remain the home of the biggest programmes that families and friends can enjoy together including the regeneration of Doctor Who, the return of Call the Midwife, a Big Christmas Thank You with Mary Berry, Mel and Sue, and great new drama with The Miniaturist, McMafia, and Little Women.

The Supporting Act builds on the idea of ‘oneness’ that the channel has been focussing on throughout 2017. Since the start of the year BBC One has showcased idents created by photographer Martin Parr highlighting the interests and passions that bring people together.

The 2 minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’.

Charlotte Moore, BBC Director of Content said: “Christmas is a time when people come together to enjoy shared experiences, and special moments. We wanted to reflect that in our Christmas campaign this year and we hope this film will touch hearts and make you smile over the festive period.”

The film will be accompanied by four idents and a range of digital assets that will continue the theme at other times during the day.

Kerry Moss, Portfolio Head of Marketing, BBC One said: “BBC One brings millions of people together each week around shared moments of entertainment. Building on the message at the heart of the channel’s ‘oneness’ idents, the Christmas film illustrates the joy that can be sparked through a shared moment. Through its depiction of a busy dad and dance-loving daughter, the film draws on the insight that the pressures of life can often get in the way of the things that really matter, particularly at Christmas.”

The film has been created for BBC One by BBC Creative, the BBC’s in-house creative agency, working with award-winning director Elliot Dear at Blinkink. Creatives were Arvid Harnqvist and Amar Marwaha working in to Executive Creative Directors Aidan McClure and Laurent Simon. It was produced by Ken Rodrigues.

Justin Bairamian, Director, BBC Creative said:

“We’re delighted to have formed a world class team from across the industry to create this film. It’s BBC Creative’s first BBC One Christmas campaign, so we very much hope it lands well with audiences.”

The soundtrack for the campaign has been provided by Clean Bandit featuring Zara Larsson with Symphony, and it was specially re-arranged by the award-winning producer Steve Mac.

The creation of the film has also broken new ground in the animation techniques it has used. The characters were animated using the traditional British stop-motion technique but the facial expressions were created and mapped on the puppets using CGI. This approach gave the film the human touch and imperfections of stop motion but the emotional richness of CGI.

Working on the production with BBC Creative and Blinkink were puppet makers MacKinnon & Saunders (Wes Anderson’s Fantastic Mr Fox and Tim Burton’s Corpse Bride and Frankenweenie), set builders Clockwork Frog (The Pirates: An Adventure with Scientists – Aardman/Sony), Lead Animator Dan Gill (Wes Anderson’s Isle of Dogs and Charlie Kaufman’s Anomalisa), Director of Photography Toby Howell (Fantastic Mr Fox) and the lead CGI artist was Rune Spaans (Trollhunters)

Elliot Dear from Blinkink said: “The story is about an emotional connection between a girl and her dad. We wanted to make a film that had the charming, handmade qualities of stop-motion animation, the tiny imperfections that let you know it’s been done for real. The aim was to combine this with CG animation – which we used for the faces – in order to capture the tiny nuances of human facial expressions, enabling the characters to be very emotive without the use of dialogue.”

The film is available from today on BBC iPlayer and social media and will be televised tonight for the first time after Strictly Come Dancing on BBC One.

All media outlets can embed the film using the Youtube link below, however no advertising is to appear around the film, or in pre-roll and the film must be clearly credited ‘BBC One Christmas film 2017’

https://www.youtube.com/watch?v=8PstSiTCk74

Notes to Editors

Credits

BBC Creative

Executive Creative Director – Aidan McClure

Executive Creative Director – Laurent Simon

Creative – Amar Marwaha

Creative – Arvid Harnqvist

Agency Producer – Ken Rodrigues

Agency Project Manager – Astrid Reiner

Agency Production Manager – Jenny Broad

BBC One Marketing

Portfolio Head of Marketing – Kerry Moss

Marketing Manager – Harriet Gunning

Marketing Executive – Claire Grainger

Blinkink

Director – Elliot Dear

Executive Producer  – Bart Yates

Senior Producer  – Benjamin Lole

Production Manager – Alex Holberton

 

Winning BIG at PromaxBDA UK Awards 2017

The PromaxBDA UK Awards 2017 saw us take home a significant haul of awards across multiple categories. Winning 17 accolades made up of x6 Golds, x5 Silvers, and x6 Bronze awards including Best New Talent of Year.

GOLD
Best Use of Graphic Design – Film Review
Best Channel Idents (In-House) – BBC 4 Music Idents
Best Channel Brand Spot or Campaign – Radio 4
Radio or Audio Only Programme Promotion – Line of Duty
Best 360 (Integrated) Campaign – Sorry Not Sorry
Best New Talent of the Year – Sarah Fox and Jules Middleton
 

SILVER
Best Factual – Originated – Gay Britannia
Best Factual – Clip Based – Inside The Christmas Factory
Best Season, Stunt or Special Event – Sorry Not Sorry
Best Use of VR, Interactive or Mobile – Line of Duty
Best Social or Digital Campaign – One Deadly Weekend

BRONZE
Best Use of Direction – Radio 3: Jazz
Best TV Channel Identity – BBC Sport Refresh
Best Channel Brand Spot or Campaign – Radio 3
Radio or Audio Only Programme Promotion – Robot Wars
Best Use of VR, Interactive or Mobile – Glasto Lineup
Best Social or Digital Campaign – The Missing

Full list of winners on PromaxBDA UK

BBC Creative grows team at MediaCityUK

BBC Creative has hired 4 new members of staff to work out of MediaCityUK.

Rachel Stacey and Wes Wood have been recruited as creative promotions directors and will work on campaigns across programmes and services on television, radio, digital and online.

Both join from ITV Creative, where Stacey was an editor and Wood a creative.

“This role is a dream come true: having previously worked in post-production as a broadcast editor for the past 17 years, I’m now really enjoying being involved in all aspects of the creative,” stated Stacey.

“BBC Creative North is a highly skilled and close-knit team and I’m really excited and proud to be a part of it.”

Also joining the team are the award-winning duo. Rachel Miles and Michael Tsim, they will focus on Sport, Children’s and Charities. They join from Ogilvy & Mather London.

“Securing talent like Rachel, Wes, Rachel and Michael is a real coup for BBC Creative in the North. We’re delighted to have them aboard to help us grow and push our output to new levels. James [Cross – creative director] and I have long had Rachel and Michael on our radar and for them to make the move to us is really exciting,’ said creative head Tim Jones

Original article: Prolific North

Award win for BBC Four Music idents

The BBC Four’s Friday Night Music Idents wins Silver at The Clios for sound design.

Credits:

Directors/Creatives – Vikki Stephenson & James Fairfield
Creative Head – Susan Ayton
Editor – Thomas Ioannou
Sound Design – Mark Hellaby @ 750mph
DOP – Tim Sidell c/o Whizzo
BBC Four Marketing – Himesh Dusara & Claire Grainger

View Project Here

BBC Creative collaborate with Parris Goebel to launch CBBC’s new campaign ‘Find Your Tribe’

BBC Creative, the BBC’s in house creative team, will be launching a new campaign for CBBC called “Find Your Tribe” which will showcase CBBC’s content and demonstrate that it has something for every child – no matter what they’re into.

The trail, which will first be seen this Saturday the 19th August on the CBBC channel, was choreographed by award winning dancer, artist and director Parris Goebel who is most famous for working with Rhianna, Nicki Minaj, Ariana Grande and Justin Bieber. Parris rehearsed with 40 children for three days before the shoot itself, which lasted two days at a dance studio in Fulham, London.

Mina Patel,  Creative Head said: “The brief was to make CBBC relevant to their older demographic of 10-12 year olds, so we created a campaign called Find Your Tribe to show the variety of content that CBBC has.

“Five tribes were created for the 60” trail, which was made in the style of a music video. The Darers: who aren’t afraid to try anything and are the sporty, cool kids you’d recognise at school. The Giggleators: they are the jokers, always laughing and playing practical jokes. The Imagineers: the kids that love to perform, whether it be acting on stage or singing to their friends. The Quizzicals: the ever curious who are always asking questions and finally, the Trenders: these kids are the first to know what’s going on and the first to know about the latest cool thing.”

Jules Middleton, Creative, said: “Parris choreographed Justin Bieber’s “Sorry” music video which has over 2.5 billion hits and is the third most watched video on YouTube, so it was a real treat that she wanted to collaborate with us on her first directorial debut.”

The trail will be played across BBC TV, in UK Cinema’s and online.

The music is Dibby Dibby Sound by DJ Fresh Vs Jay Jay feat Ms Dynamite.

Credits

Creatives: Sarah Fox and Jules Middleton
ECD: Aidan McClure
Creative Head: Mina Patel
Producer: Anne-Marie Small
Creative Producer, Photography: Chris Hill
Head of Marketing – Jamie Dodds
Marketing Manager – Helen Alder
Marketing Executive – Laura Sullivan

 

BBC Sport to unveil new look for start of Premier League season

BBC Sport is to reveal a new brand identity for the start of the football season, with the roll-out of a new logo and graphics.

The new design will debut as the BBC’s football programming returns for the Premier League season.

In order to create a more uniform approach across TV and digital platforms, the changes see the familiar BBC Sport yellow updated alongside a new font which has been developed for the entire BBC portfolio.

From Thursday 3rd August, visitors to the BBC Sport website will be met with the new design. The first TV programme with the new look will be Football Focus, on Saturday 12th at 1200 on BBC One, followed by Final Score and Match of the Day later in the evening.

The rebrand will then be rolled out across all BBC Sport output, including TV coverage of the athletics from 19th August, PDC darts from 16th September and cycling from 17th September.

This is the first update of BBC Sport brand guidelines in seven years and the work was commissioned to reflect the significant changes in audiences’ consumption of BBC Sport content across TV and digital platforms.

BBC Sport is also the first of all BBC brands to adopt the new ‘Reith’ font, developed by typeface designer Dalton Maag. This font will be used on all BBC brands, introduced over the coming year, with BBC Sport being the first to implement it.

A joint commission from BBC Marketing, UX and TV Graphics teams, the project involved BBC Creative – the BBC’s in-house agency – and design agency Studio Output. It includes a brand new logo, font, colour palette and a modular system which enables us to deliver text in a more consistent and elegant way across all platforms.  The new logo animation with its shadow line device underpin the whole brand, acting as a catalyst for the delivery of data and information. BBC Creative has also delivered a suite of 3D motion backgrounds, which will be a key feature of the new identity.

James Parry, Head of Marketing at BBC Sport, said: “Our last sport rebrand was very much TV-specific but that no longer reflects the way our audiences operate. We want audiences to be able to identify BBC Sport content in the sea of information that’s out there, whether online, on TV or on social media. Importantly, this design provides a consistent visual image for audiences.”

CREDITS

BBC SPORT 

Head of Marketing, BBC Sport – James Parry
Design Director, BBC Sport – John Murphy
Creative Director, UX&D – Sport/ Live – Andrew Nott
Vizrt Designer – Andrew Bowker
Vizrt Designer – Will Butcher
Graphics Co-ordinator, BBC Sport – Sangeeta Chana
Live graphics supplier – aegraphics.tv

BBC CREATIVE

Executive Creative Director – Laurent Simon
Creative Head, Design – Jane Wyatt-Brooks
Producers – Sue Dhaliwal & Louise Braham
Motion Design 2D – Nino Vrana & Marc Hardman
Motion Design 3D – Paul Kavanagh Studio [Paul Kavanagh & Peakash Patel]

STUDIO OUTPUT 

Executive Creative Director – Rob Coke
Design Director – Stewart McMillan
Motion Designer – Ryan Locke