The Supporting Act

The 2 minute film follows a little girl practising for the most important dance performance of her life. Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’. The campaign is accompanied by four idents and a range of digital assets.

Film

case study

making of

idents