BBC One – The Apprentice

With The Apprentice returning for its 13th series, we worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach being as vibrant as ever.
The story shows a cool new, young director creating his own vision for the show. He brings in gold outfits, extravagant dance routines and even someone swinging on a giant finger – he’s really gone to town. This elaborate approach doesn’t go down to well with Lord Sugar however, who arrives on set and brings him down to earth by firing him on the spot.
There’s no time for nonsense, this is the Apprentice.