BBC Sport – Rebrand

The BBC Sport brand guidelines were seven years old and commissioned originally for broadcast. Work on refreshing the brand was commissioned to reflect the significant changes in audiences’ consumption of BBC Sport content across TV and digital platforms.

We worked in partnership with BBC Marketing, UX and TV Graphics and design agency Studio Output to includes a brand new logo, font using BBC Reith, colour palette and a modular system which enables BBC Sport to deliver text in a more consistent and elegant way across all platforms.