Sorry Not Sorry

Sorry Not Sorry for Being Me is BBC Three’s season celebrating the identity of young people in Britain today. We wanted to encourage young people to be unapologetic for who they are by subverting the British cliche of saying sorry.

These Sorry Not Sorry statements appeared as flyposters and on phoneboxes nationwide. To accompany this we created moving poster social films asking the contributors to explain why they were not sorry.

The audience could also create their own sorry not sorry using a digital generator which they could share online.

Give it a go yourself: Sorry Not Sorry For Being Me

Film

OOH

digital generator

Give it a go yourself: Sorry Not Sorry For Being Me