To mark the launch of the new season of Race Across The World, we turned influencer Morgan James into a human-sized ad campaign – by strapping a giant 48-sheet billboard to his back and sending him hiking across East Sussex. Impossible to miss, the oversized backpack-billboard was designed to reflect the extreme journeys contestants face in the show. But that’s not all… We also partnered with innovative designer @shoesbystella to create a one-of-a-kind pair of trainers, engineered specifically for globe-trotting.