BBC Make Me Wins at Campaign Big Awards
BBC make Me was the first trial of a content ‘mood matcher’ made by us for the BBC, which highlights the range of programmes available to a younger audience. The judges at Campaign Big clearly thought it did its job as they awarded it a winner within is category. The interactive service is based on research that shows that 16 – 24 year olds are increasingly turning to content to help escape every day pressures and to manage their moods. It currently hosts almost 150 funny, shocking, thought-provoking and heart-warming clips from BBC’s world class drama, comedy, news and sports programmes.
See the campaign case study and give it a go yourself: BBC Make Me