The worlds biggest music competition was coming to the UK and the BBC as its producer & broadcaster was to be centre stage. Our task was simple, bring in mass new audiences and shift perceptions of the song contest.
Our approach was to not ‘sell’ the reasons to tune in, but to rally the nations sense of pride with the contest on home soil. To show audiences this is a moment to prepare for, to get behind, and at the end of the day – have fun with friends and family.
We discovered genuine scientific research from the Imperial College London proving Eurovision had the ability to increase people’s life satisfaction by a minimum of 13%. At a time when everything felt extremely doom and gloom for young people, with negative news and external pressures, a mood boost was very much needed.
To promote the unique benefits of watching Eurovision to the younger generation, we produced engaging, spoof scientific videos to run across social media.
