This is Big Weekend Energy! For Radio 1’s 2025 installment of the festival in Liverpool, we created a campaign that didn’t just promote the event, it lived and breathed it.

Drawing inspiration from the raw energy of live performances and the electric atmosphere of the Big Weekend crowds, we developed a design language and tone of voice that captured the spirit of the weekend: eclectic, dynamic, and unapologetically alive.

Vibrant visuals mirrored the intensity of on-stage moments of the artists, while high-impact typography and rhythmic layouts echoed the pulse of the audience through the campaign. Every element was crafted to reflect the unique fusion of music, movement, and shared experience that makes Big Weekend a moment for those both at the event or watching from home.