BBC Sport: Men’s World Cup 2018 ‘Tapestry’

The World Cup always makes history. So our campaign had to make history in its own right. We created the first ever fully embroidered advert, along with an actual 7 metre long tapestry that was exhibited at Manchester’s National Football Museum, and in the Tsaritsyno Museum in Moscow. We also documented every piece of history as it was made, with ‘embroidered’ social posts.