BBC Sport: Tokyo 2020 ‘Let’s Go There’

An Olympics hosted in Tokyo was a real gift – a city rich with pop culture, hosting the world’s most eclectic sporting event. It gave us the opportunity to push our campaign both conceptually and in its execution. And we couldn’t be prouder to be (finally) sharing it.

Every frame of the film is rich with detail, fully immersing our audiences in a Tokyo where the Olympics has already taken over. Just as it will take over all our lives for 16 days this summer. Creating something with this much detail was incredibly intricate but also lots of fun. We’ve watched the edit more times than we can count and we still spot something new or something we forgot we included!