BBC Reith Font

For the first time in its history, the BBC has commissioned a bespoke font family called BBC Reith. Created in partnership with leading typographers Dalton Maag, BBC Creative was tasked to come up with a campaign targeting the 20.000 BBC employees. Typography might be exciting for those of us in design or UX, but that feeling might not be shared if you’re legal or HR. The brief was about getting everyone excited and for them to understand what is BBC Reith and why it’s relevant for their day-to-day. The poster campaign will be rolled out internally across all the UK sites: White City, Birmingham, Bristol, Belfast, Salford, Glasgow and Westminster. Whilst an interactive online A-Z guide is highlighting 26 reasons as to why BBC Reith makes business sense and is fit for purpose.