Sorry Not Sorry

Sorry Not Sorry for Being Me was BBC Three’s season celebrating the identity of young people in Britain today. We wanted to encourage young people to be unapologetic for who they are by subverting the British cliché of saying sorry. These Sorry Not Sorry statements appeared as fly-posters and on phone boxes nationwide. To accompany this, we created moving poster social films asking contributors to explain what they were not sorry for. The audience could also create their own ‘sorry not sorry’ using a digital generator which they could share online.

Give it a go yourself: Sorry Not Sorry For Being Me

Case study


digital generator

Give it a go yourself: Sorry Not Sorry For Being Me