BBC Three

BBC Three is Now on TV.   To tell young people they had their very own exciting new channel we created a funny social campaign of multiple mini music videos featuring BBC Three talent, all with the same neat rhyming lyric, dubbed.


A new channel always needs a new identity.  Captain, Pointer and Spider  three unconventional hands form BBC Three’s. The brain-child of a BBC Creative and Superunion collaboration,  this comedy trio walk, dance and point while irreverently observing what’s going on in popular culture and young people’s lives.