Everybody deserves to be able to Keep Up With The Cricket. Wherever you are, whatever you’re doing, the BBC makes it possible to get your cricket fix. And with more cricket coverage on the BBC than ever before, it was time to take cricket to the masses. We teamed up with Picnic to create a beautifully animated film that also gave us a look and tone for cricket across the BBC. A look that reinvigorates and regenerates cricket for a wider, broader audience. As part of this, a creative manifesto was created to ensure that, no matter what area of the BBC you work in, cricket is delivered to our audience in the right way.