Euros 2020

In anticipation of the BBC’s 24/7 coverage of Euro 2020 across TV, radio and online, we teamed up with Blinkink’s Nicos Livesey to create an animated trail featuring thousands of beautifully observed hand-drawn footballers and fans in a waiting room big enough to fit the whole of Europe.

The OOH features an array of football references tailored to each nation’s fanbase, and brings the BBC closer to fans than ever before.

Alongside other designs, England fans are reminded of the advantage in having to wait another year for the Euros with “At least we’ve had an extra year of penalty practice”.