Greg James

Since Greg James started as host of Radio 1 Breakfast, he’s always been all about his listeners. So what better way to celebrate this than to give Greg’s listener’s total control of his advertising?

We kicked it off with a launch film, asking listeners to send in their ideas using #MakeThisGreg. After hundreds of entries, we turned three winning ideas into films, posters, and even a video game.

Each listener got to be directly involved—whether starring in, or even voicing over their own ad.