Line of Duty
Line of Duty Series 6 launched with a campaign that put viewers in the shoes of the detectives.
A secret QR code hidden in the explosive new trailer led to a devious set of challenges for our audience to solve sending them on a hunt around the web. Fans came together across social to share theories and crack clues leading to a personal message from Ted Hastings. It was the biggest drama launch in over a decade with over 13.8 million viewers in the first week.
Addictive, exciting and unexpected – just like Line of Duty.