News Brand

During the Coronavirus pandemic, people have been flocking to BBC News in record high numbers.

Instead of the bad news journalists usually report, we asked them to deliver a message of hope to the public. We wanted to reassure them that one day, this will end, but until that day BBC News will be there every step of the way. In doing this, we showed a more human side to the news and the reporters at a time when the public needed it most.

We worked with directors 32, who, despite all the isolation limitations and thousands of zoom calls, captured the tone perfectly. This was part of the BBC’s wider ‘Bringing Us Closer’ campaign.