Normal People

Normal People.

Honest, Smart and Intoxicating.

Based on the best-selling novel by Sally Rooney, this story follows the tender but complicated relationship of Marianne and Connell, as the pair weave in and out of each other’s lives. Our integrated campaign captured the intensity of what it means to be young and in love, which felt bold and unexpected coming from the BBC. The series has broken all records as the best drama launch seen in iPlayer’s history.